In 2025, everything tied to sales, brand reputation, and online visibility depends on how well things are written. You can set up the perfect funnel, hire great ad specialists, and pour money into traffic — but if your copy is weak, so is your result.
In this article, we’ll break down how to choose a copywriter who won’t just “follow the brief” but will actually help your business grow. And we’ll cover where to find one and what to ask.
Why Copywriting Affects Your Revenue
- It’s what makes your landing pages convert — or scare people away
- It’s what makes emails either hit spam folders — or bring in leads
- It’s what makes your blog build trust — or look like pointless SEO filler
Without solid copywriting, even the most tech-savvy business feels amateurish.
Types of Copywriters You Might Encounter
- Technical Copywriters — write manuals, specs, documentation
- Sales Copywriters — write landing pages, ads, and email funnels
- Content Writers — blog articles, social posts, video scripts
- SEO Copywriters — write with keywords and ranking in mind
- UX Copywriters — focus on microcopy, interfaces, buttons, onboarding
Sometimes, one person covers multiple roles. The key is knowing what you need.
5 Signs You’ve Found a Solid Copywriter
- Their portfolio is public — no need to beg for samples
- They write for the audience, not just “pretty words”
- They welcome edits — and explain why changes matter
- They don’t write the same way for banks, salons, and logistics — they adapt to each niche
- They promote themselves — because if a copywriter can’t market their own site, how will they help you?
A good example of that: dobrohotov.com. It’s the personal site of a copywriter who works with AI startups, telecom brands, and SaaS companies — writing not just for style, but for sales.
Where to Find a Good Copywriter
- Referrals from trusted peers (always a win)
- LinkedIn — great for portfolios and niche experience
- Platforms like Upwork, Freelancer, or even local job sites
- Specialized Telegram or Slack groups
If you’re in marketing, don’t look for just a “writer” — look for a thinking partner, someone who challenges your ideas and strengthens your content strategy.
What to Ask in the First Conversation
- What industries have you written for?
- Can I see the work you’re proud of — landing pages, emails, etc.?
- What tools do you use — editors, grammar checkers, etc.?
- How do you evaluate your own work?
And if they ask you a lot of questions — about your audience, tone, goals, and examples you like — that’s a good sign. They’re not just typing. They’re thinking.
Why a Copywriter Is Not Just a “Writer”
Today’s copywriter is part:
- UX strategist (making sure that one button works)
- SEO analyst (ranking is part of the job)
- Micro-marketer (baking your brand’s soul into every paragraph)
That’s why cheap copywriting isn’t really copywriting. It’s just words.
Final Thoughts
If you don’t want to lose customers because of boring or vague copy — hire someone who can think like a marketer, write like a journalist, and sell like a closer.
And no, they’re not hanging out on $2-per-1000-character marketplaces.
A good place to start your search? dobrohotov.com.
